Paid Search Management

I’ve managed millions of dollars in ad spend for hundreds of clients.  Whether you’ve got 50 keywords and a small budget, or over a million keywords in hundreds of campaigns – I can help improve your accounts.  Some of the areas in which I focus:

  • Bid Management: I’ve built and acquired tools to make the process fast and effective.  Manage bids on thousands of keywords a day with no wasted time. I’ve managed accounts with hundreds of thousands of keywords and keep a close eye on performance targets.
  • Product Ads: Google & Bing shopping campaigns as well as third parties like Amazon, Bizrate, etc.
  • Ad Copy Development: Get the most out of your character limits, with statistically significant testing processes to boot.
  • Display Network: Acquire new customers profitably, or retain them with remarketing. I have experience with remarketing, dynamic remarketing, contextual display, lookalike targeting and more.

At this time, I only handle paid search management on an ongoing basis. I work with clients that have existing accounts as well as those who are starting new. I’m open to creative billing methods but my favorite is a fixed monthly fee with performance bonuses built in (for profit or revenue targets). I’ll work with you to help identify goals, but only take accounts that have a good understanding of their necessary margins and profitability targets. PPC is about maximizing revenue for a given return first and foremost, so that’s where our conversations will start.