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Reviewing and optimizing your website to be found and enjoyed by people and search engines alike.

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Get in front of customers searching for your products and services through search engine advertising.


Build awareness and target customers by behavior, site visitation patterns and much more.

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We offer expertise in many areas, including shopping ads, copywriting, merchandising, design, user experience and more.

Client: WarmYourFloor

Luxurious Homes Made Easy

WarmYourFloor.com specializes in products for electric radiant heating. We help them with seo strategy to raise their profile as an expert in the home remodel space as well as increase the visibility of their entire range of products.

Client: Kerry Ingredients & Flavours

Crossing Boundaries

Kerry features numerous brands in the food industry targeting consumers and foodservice operators alike. We cover all of these opportunities with comprehensive pay-per-click and seo initiatives.

Deep Thoughts…

Good times from the blog…

Latest Apple Outrage is Fake Outrage

The latest version of iOS will have an “Intelligent Tracking Prevention” system built into Safari that not only blocks 3rd party cookies (the common ad trackers) but also various 1st party cookies (which are supposed to be for logins, preferences, site usage tracking, etc.) that also do ad tracking. The morons in the online ad
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Google Assistant Offering Hot Dog Detection – New Ads Coming?

If you follow Google I/O news, or tech news at all, you probably saw that Google Assistant is going to start using your camera to help the app interact with the world around you. This is a bit augmented reality and a bit like search without having to search. This will do things like identify
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This is NOT a Defense of YouTube or Google

But now that we’ve had a couple weeks for dust to settle, a LOT of shame needs to be thrown the way of agencies and media buyers who are very guilty in this whole “scandal”. These are the people who promise their clients that their ad network has all these features to prevent spam and avoid
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From Russia, With Love (Vote Trump!)

If you look at the Languages report in Google Analytics, you may have seen something amusing pop up right after the US elections… I would not suggest visiting the URL mentioned in the language name. This traffic is primarily from Russia, which is hardly a surprise. My guess is some spammers are having a little
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Yo, Try Common Sense With Your #ContentMarketing

Quick rant here… Seemingly every day, I see an article like this get a ton of circle-jerk action from the SEO community. They went through a lot of trouble gathering unscientific data, put together some graphics and all that. Good job. But that effort was to do something I used to explain to interns in
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Google Quick Search Box in GA – Important Note

Since this spring, many of us have seen a spike in referrals from com.google.android.googlequicksearchbox. Plenty of sites have since discussed this. It’s the search box at the top of the default browser in Android. For some sites, we’ve found a surprising number of people use that browser to search (to be fair, there’s a TON of
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Convoluted Brand Stories

So I started this company called Transistor. Most people hear the name and don’t ask any questions. That’s fine, most companies have stupid names or at the least very utilitarian ones (like “Top Roofing” or whatever). Others go way out of their way to have a name that symbolizes something or another. A lot of
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Thanks SEMrush! (New Ranking Distribution Report)

I don’t make a huge deal about rankings. Still, they are a semi-tangible thing that clients get and an interesting piece of the performance puzzle, so I still keep track of them. One of the ways I track them is in the Project feature of SEMrush. However, a few things bugged me about the reporting options.
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Subdomain Fears Still Loom Large

[vc_row][vc_column][vc_column_text]I had a client recently ask about what SEO risks they faced with potentially creating subdomains as part of a new site/domain launch. Before firing off my typical response, I decided to look at whether the sentiment had changed around the web on this issue. Sadly, it has not. There’s still an efficient assembly line
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Mildly Interesting – My CPCs Down Since Right-Side Ads Killed

This is something that requires an impossible level of validation to confirm/deny. And I’m assuming a study will come out eventually that looks at a huge set of advertisers… but at least for me, CPCs are down since right-side ads were killed. I would assume a major part of the change for Google has to do
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It’s 2016, You Still Don’t Get that Meetings Don’t Work

When a manager or client says “let’s meet more” all that happens is we accomplish less. People universally complain about bureaucracy in the workplace, but meetings are really just that. It’s administrative procedure, made excessive by doing it frequently, that allows disconnected people in charge to ultimately keep leading without having to understand the real
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SEO for Site Migrations – Listen Up Developers!

In the past several years, I’ve been thrust into the middle of many incredible messes as a result of websites moving from one platform to another. Most of these were purely the result of developers not knowing/caring about preserving traffic, but a couple involved lazy or overconfident SEOs. In either case, here’s generally what happened
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